"To be the premier communications organisation promoting sustainable tourism, through media and smart partnerships, to create holistic wealth for all peoples, including those in Latin America, the Caribbean and other Emerging Markets."

Since its inception in October 2001, CMEx has become an ever-increasing source of confidence and pride for the Caribbean region.

CMEx began with the inspiration to improve the quality of media coverage of sustainable tourism in the Caribbean. Further, it sought to increase the input of the media in the design of sustainable tourism policies, and highlight the necessity of tourism to the economies of small island states. Eight years and 18 conferences later, it has accomplished just that.

By attracting such notable speakers as the "Travel Detective", Peter Greenberg who doubles as Travel Editor, NBC News, and a range of prestige sponsorship from American Express to Black Entertainment Television (BET), what was recently just a simple initiative has become a full-blown affair.

Extending invitations to members of the media has proven to be one of the quickest ways for CMEx to spread the sustainable tourism message to the masses. The organisers of the conference promote the mingling of journalists, both Caribbean and international, and members of the hospitality sector, in order that synergies will result for the betterment of island peoples.

As the executive vice-president of the Barbados Hotel and Tourism Association Sue Springer insightfully said. "The press definitely can play a major roll (in developing tourism awareness) and we need to invite you more into all of our tourism events."

Evolving from CMEx, we are happy to see the sharpening of skills within the press corps, the creation of freelance and training opportunities for Caribbean media in North America, smart partnerships between public and private sector organisations, and the implementation of sustainable tourism initiatives that safeguard the environment and enrich Caribbean communities.

Through an increase in published and aired stories throughout the regional and international media, our CMEx sponsors have become closely identified as champions of the sustainable tourism movement. Indeed, with every passing forum, the public awareness of the issues of sustainable tourism become more widely acknowledged and accepted.

CMEx has grown into the region's premier gathering of the industry's creative elite with leading journalists in the region and beyond.

At previous meetings, CMEx drew a distinguished group of regional and international media, including The New York Amsterdam News, The Associated Press, BBC World Service, Black Entertainment Television, Cable News Network (CNN), Caribbean Broadcasting Union, Caribbean Media Corporation, eTurboNews, Financial Times, Jax Fax, National Geographic Traveler, NBC, New York Daily News, Reuters, The Tribune, United Nations Radio and Television, USA Today, and WLIB Radio (1190AM - New York).

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